Tomorrow is a mystery. Today is a gift. That is why it is called the present.
There’s something to be said about staying in the moment — living for the present and not for the future. Like when a guest walks into your hotel, you’re not going to ask them when they’re coming back before they’ve even checked in. No, you’re going to focus on things like that guest’s afternoon spa treatment — undisturbed and complete with a coconut mask, because it’s the preferred facial from their guest profile.
But it isn’t wise for your hotel to live solely in the present, and your guest data will support that. Past guest behavior and booking data influence future marketing efforts — it’s simple.
When we look at the bigger picture…
