A Focus on Personalization and Technology

Tony Marshall, the VP Managing Director of Agilysys (APAC), writes that the hospitality industry faces a significant transformation spurred by changing guest preferences and technological advances. The Asia-Pacific (APAC) travel and tourism industry is expected to grow by 4.28% each year until 2029, but the real shift lies in how these changes are altering hotel operations. A 2024 APAC Hospitality Impact Study by Agilysys found that 68% of guests would spend more for personalized experiences, while 56% of…