By Ira Vouk | Hospitality 2.0 Consulting – 4.25.2025
Chapter 1: The Three-Legged Trap
Once upon a time in a land not so far away, hotel companies became victims of their own business model. The infamous three-legged stool — owner, operator, brand — seemed stable enough until you realized all three legs were trying to walk in opposite directions. What could possibly go wrong?
The owner wanted profit. The brand wanted loyalty signups and royalty fees. The operator just wanted to survive…














