Accor is planning a soft launch in late 2025, with full functionality of the new digital meetings and events ecosystem in early 2026.
Accor, a global hospitality leader with over 5,600 hotels and resorts worldwide, is partnering with Oracle to enhance its meeting and events (M&E) business. This strategic collaboration leverages Oracle Hospitality OPERA Cloud Sales and Event Management to streamline operations, boost revenue, and elevate customer experiences across Accor’s vast portfolio.
By transitioning to Oracle’s cloud-based platform, Accor aims to gain a unified view of its M&E activities, enabling more efficient management of event bookings, resources, and customer interactions. The integrated system will provide enhanced visibility into real-time data, facilitating data-driven decision-making and optimized pricing strategies. This allows Accor properties to respond more effectively to market demands and maximize profitability from their M&E spaces.
The move towards a centralized, cloud-based solution promises significant benefits for Accor’s event planners and hotel staff. Features such as automated proposal generation, streamlined contract management, and integrated sales tools will improve efficiency and reduce administrative burdens. This allows staff to focus on providing personalized service and creating memorable experiences for event attendees.
Furthermore, the partnership emphasizes Accor’s commitment to innovation and delivering superior customer experiences. Oracle’s platform is designed to be scalable and adaptable, ensuring that Accor can continuously improve its M&E offerings in response to evolving customer expectations. The implementation will empower Accor to offer tailored event packages, enhanced communication, and seamless execution, solidifying its position as a leading destination for meetings, conferences, and special events. Guests can expect a more streamlined booking process, personalized event experiences, and efficient communication with hotel staff. Ultimately, this collaboration is a strategic move to enhance Accor’s competitive edge and deliver increased value to both its properties and its customers.
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