For years, Airbnb has recognized the Latino community as a key market, both in the United States and across Latin America. Now, the company is doubling down on its efforts by tapping into the power of Latino culture and its biggest stars—Bad Bunny and Anitta—to create immersive experiences that go beyond traditional hospitality.
In an exclusive interview with The Latin Times, Jordi Torres Mallol, Airbnb’s Director for North America and Latin America, highlights that the Latino community has a unique cultural alignment with the platform’s mission. “We see that there is a very strong product-market fit. Latinos are naturally hospitable. We open our doors, we share, and that connection is very real,” he explained.
Data backs this up. According to Torres Mallol, Latinos are among the fastest-growing traveler segments on Airbnb. “We see that Latinos are choosing Airbnb for many types of travel, particularly for unique events,” he added.
A 2024 survey conducted by Airbnb found…
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