Worldwide: Airbnb has released its first-ever specialised advert for the festive season, in which it shows a frantic Santa Claus experience a ‘Santastrophe’ navigating a hotel to deliver presents, in comparison with a much smoother experience at a short-term rental Airbnb listing.
Created by the company’s in-house creative team, the short animated advert is narrated in the rhyming style of the poem ‘A Visit from St Nicholas’, while simultaneously highlighting the challenges associated with staying at hotels in a humorous way.
Airbnb has run a number of adverts or films across different media as part of its ‘Get an Airbnb’ campaign, however this is the first produced by the brand to feature its own narrative. The global campaign was first unveiled back in August 2023.
The advert begins with Father Christmas and his sleigh landing “somewhere atop a hotel”, before he encounters various obstacles and problems, ranging from getting stuck in…
