Airbnb Forecast 2025: What STR Hosts Can Expect for Business Next Year

• 2025 should be a relatively calm year for Airbnb and Vrbo hosts, according to a new forecast.
• Occupancy rates are expected to remain the same or improve a bit, while supply won’t increase much.
• Travelers are interested in houses with six or more bedrooms that cost relatively little per night.

Airbnb and Vrbo hosts can expect more consistency in 2025, a new report from the industry analytics firm AirDNA said.

“There’s going to be a bit more stability,” Bram Gallagher, the director of economics and forecasting at AirDNA, told Business Insider. “The market is in a more mature phase compared to where it was five, even 10 years ago.”

The short-term-rental market’s roller coaster kicked off in 2020, when a surge in travel brought hosts record profits. An influx of new properties opened up, leading to a correction. Hosts have been adjusting their expectations ever since, sometimes lowering prices to remain competitive.

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