The research from Airbnb and Get Safe Online found that the average amount lost to fraud is now £1,937 – a figure which has been rising steadily in recent years.
The study said that scams related to booking holidays were among the most common types of fraud in the UK, just behind credit card fraud and phishing scams.
Airbnb said AI and social media were causing additional problems for consumers, with the research finding that despite 68% of those asked saying they were confident they could spot a fake advert for a holiday, nearly two thirds were unable to spot AI-generated images of holiday properties when shown them.
In addition, it warned that young people were leaving themselves potentially exposed to scams on social media, after the study found that more than 40% of those under 30 would search or book a holiday via social media, and more than a third of the same age range said they would be willing to make a large purchase if it was advertised by an influencer or…
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