Airbnb has introduced a new "Explore England, Scotland, Wales, and Northern Ireland Fund," also referred to as the "Explore Fund," designed to highlight unique cultural experiences and traditional stays across the UK. This landmark initiative aims to support both new and existing Hosts who offer authentic local experiences in lesser-known destinations and underserved communities throughout England, Scotland, Wales, and Northern Ireland. The fund’s primary goal is to spotlight hidden gems and promote local culture, encouraging visitors to explore beyond traditional tourist hotspots.
The introduction of the Explore Fund builds on Airbnb’s ongoing commitment to collaborating with local communities and authorities. It follows a previous £1 million commitment made by Airbnb in 2021, which was dedicated to supporting community-led tourism projects across the UK. This new fund is a strategic step to further aid tourism recovery and ensure that the economic benefits of tourism are distributed more widely to diverse regions.
Applications for the Explore Fund are now open. The initiative is launched in response to insights from a report by the English Tourism Council (ETC), which indicated that a significant percentage of Britons are planning to take a UK holiday this year. By empowering local Hosts and promoting diverse regions, Airbnb aims to help communities leverage tourism to diversify their local economies and provide unique travel opportunities for guests.
Key Points
- Airbnb committed £1 million in 2021 to support community-led tourism projects in the UK.
- A report by the English Tourism Council (ETC) indicated that 63% of Brits are planning to take a UK holiday this year.
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