US: Airbnb is set to relaunch its Experiences program after reopening its application process for hosts to submit potential Experiences listings in September last year.
Relaunching the Experiences program would signal a strategic shift to compete directly with established tour and activity platforms such as Viator and GetYourGuide. The move also marks a departure from Airbnb’s original focus on unique, off-the-beaten-path activities, as the platform now plans to incorporate mainstream attractions and popular landmarks into its offerings.
In a recent sponsored post in the Arival newsletter, Airbnb outlined its transition towards a more traditional online travel agency [OTA] model for the Experiences program. The evolution includes several key enhancements designed to streamline operations for Experience providers and improve the booking process for users, as mentioned in the post:
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