The big three online travel agencies in short-term rentals — Airbnb, Booking.com and Expedia/Vrbo — wielded a commanding 71% of global market share in 2024, a huge leap since the pre-Covid era.
Skift Research estimates that the global short-term rental revenue was $183 billion in 2024. That number excludes camping groups, RV and trailer parks.
In 2019, prior to the pandemic, Airbnb, Booking.com and Expedia/Vrbo collectively accounted for just 53% of global short-term rental revenue, according to Skift Research. [See the chart below.]
In that period, Airbnb was the largest mover, increasing its global share of short-term rental revenue from 28% in 2019 to 44% in 2024.
Booking.com, which has been focusing on growing its alternative accommodation listings, saw its share grow from 14% to 18% in the 2019-2024 period while Expedia/Vrbo’s shrank from 11% to 9%. Much of Vrbo’s drop came from a tech re-platforming and a…
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