Ellie Mertz, who took over as CFO on March 1, joined the short-term rental company in 2013 and has been integral in helping to revolutionize short-term stays. Cofounder and CEO Brian Chesky called her his “right hand for nearly 11 years” and said that “under her leadership, our company grew from adolescence to adulthood, with revenue growing over 100x.”
Mertz, who spent seven years at Netflix in a variety of financial planning and analysis (FP&A) roles before joining Airbnb, succeeded Dave Stephenson, who, after becoming CFO in 2019, has been promoted to a newly created role of chief business officer.
When Mertz first joined Airbnb in 2013, she was the head of global FP&A before being promoted to VP of finance. This CFO role is her first. At Airbnb, FP&A is now called Strategic Finance, Mertz explained, adding that managing budgets, instilling financial discipline, and creating accurate forecasts—are now just table stakes.
“The real value comes with understanding our business partners’ functions, delivering them actionable insights into how things are working, the returns that we’re getting, and insights into business trends that allow them to make strategic decisions to positively impact the business,” she explained.
As finance chief, Mertz leads that strategy. “Part of the CFO’s role is to steady the ship, no matter what the waters look like,” Mertz told me. And keeping the balance sheet steady is pivotal to ensure that you can “fight the next fight,” she said.
Airbnb, which last year earned its first appearance on the Fortune 500 list, reported $2.22 billion in revenue for Q4 2023, up 17% year over year—and exceeding estimates. Its quarterly adjusted net income of $489 million was the most profitable fourth quarter ever.
And those figures didn’t include thousands of people traveling for one of the year’s biggest events in the U.S.: a total solar eclipse. On April 7, the night before the eclipse, with 25% of Airbnb’s total bookings along the path of totality, 90% had been reserved.
“The reason that Airbnb is so popular for these types of events,” Mertz added, “is that we literally do have listings everywhere you might want to go.”
By the end of 2023, Airbnb’s active listings exceeded 7.7 million—up 18% in Q4, year over year—and hosts earned more than a combined $57 billion last year.
And Mertz doesn’t want to be left out. “I’m in the middle of decorating my guest house to list it,” she told me. “It’s not fully furnished yet, but I will be a host shortly.”
To read the rest of my full conversation with Mertz, including how her work at Netflix helped her succeed after moving over to Airbnb, please see the complete article here.
Sheryl Estrada
[email protected]
María Soledad Davila Calero curated the Leaderboard and Overheard sections of today’s newsletter.
Leaderboard
Daniel Berenbaum was named CFO at Bloom Energy (NYSE:BE), effective April 29. Berenbaum will be replacing Greg Cameron, who will stay in an advisory role to help with the transition until May 24. Before joining the energy producer, Berenhaum was the EVP and CFO at National Instruments, which produces software for testing equipment.
James Craig was appointed EVP and CFO of Apache Industrial, a provider of commercial contracting materials. Craig will succeed Janie Bucio, who has been Apache’s CFO since 2018. He has served as CFO of Electronic Transaction Consultants, Furmanite Worldwide and Axcess International. Most recently, Craig served as CEO of Industrial Specialty Services.
Big deal
Companies are working on enhancing M&A talent retention strategies, a survey by WTW finds. The majority of companies surveyed (72%) either track or set aside fixed retention payments to encourage employees to remain at the company, during or after an acquisition is completed.
Most acquiring companies use cash retention bonuses for senior leaders (86%) and other salaried employees (80%). More than half of respondents (56%) use restricted stock or other “full value” equity awards for senior leaders. Meanwhile, 40% use these awards for other salaried employees.
Aside from monetary initiatives, enhanced career opportunities and promotions are retention tactics cited as most effective for retaining senior leaders and salaried employees.
“The challenge is how to structure retention agreements and determine which executives and employees at the acquired companies should be offered them,” Josephine Gartrell, WTW’s senior director of the Executive Compensation and Board Advisory, said in a statement.
Going deeper
New research by EY and the Saïd Business School at the University of Oxford finds that 96% of transformation programs experience challenges that generate a turning point—when the program has or will go off track. The human element plays a critical role in successfully maneuvering these turning points, according to EY. And, it increases the chance of a transformation significantly—improving performance by up to 12 times, the research finds.
Overheard
“Right now, given the strength of the labor market and the progress on inflation, it’s appropriate to allow restrictive policy further time to work and let the data and evolving outlook guide us.”
—Federal Reserve Chair Jerome Powell said during a public appearance with Bank of Canada governor Tiff Macklem in Washington, D.C., Fortune reported. Powell argued that it’s too early for the Federal Reserve to consider rate cuts given that inflation in March was 3.5%. But Goldman Sachs chief economist Jan Hatzius believes we are still on our way to a soft landing.
