Just in time for Easter, Airbnb’s Hidden Vines is the ultimate grape escape guide as new data reveals travellers are keen to branch out and uncover lesser-known regions and rediscover old favourites.
Research conducted by YouGov1 revealed 88 percent of Aussies want to explore new wine regions, with half eager to pack their bags and explore these hidden gems this year.
The research also revealed Aussies’ changing attitudes towards these wine regions – it’s not just about the wine – with 29 percent wanting to dive into an area’s rich local history and culture, while 26 percent want to hit up local food and wine festivals or events.
The top five places international visitors are coming from to explore our wine regions over autumn are:
Asia is starting to emerge as the biggest driver of overseas visitors to our wine regions as the…
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