HotelTonight Launches Airbnb’s First Discount Program

In a first for Airbnb, U.S. and UK users can now earn a 10% credit toward a stay or experience when they book a hotel on sister brand HotelTonight.

HotelTonight General Manager Ron Sandel told Skift Tuesday the idea is to increase HotelTonight bookings and boost its loyalty program, while also introducing its customers to Airbnb.

“Nine of 10 nights are booked at hotels, and so we think this is a great way to bring our audience to Airbnb,” Sandel said.

Airbnb doesn’t have its own loyalty program, and this is the first time it has offered such a discount.

Here’s how it works: When HotelTonight users book a hotel, they earn HotelTonight loyalty awards as usual. They also get 10% of the base rate of the booking — before taxes and fees — as an Airbnb credit.

So if you book the Hotel Ziggy Los Angeles on HotelTonight for a two-night stay in mid-May at a base rate of $374, you’ll earn $38 (the credit gets rounded up) after checkout toward an Airbnb stay or experience.