Lesser-Known Vacation-Rental Company Pokes Fun at Airbnb Via Billboard

Just in time for summer, a rivalry between vacation-rental companies is brewing.

Last month, Vrbo crowned itself the “hotter, cooler, friendlier” platform with a billboard teasing rival Airbnb. Vrbo put the billboard right outside Airbnb’s San Francisco headquarters.

Now Savvy, a brand-new vacation rental company, is taking a shot at both of its much-bigger rivals.

Savvy placed a billboard close to Vrbo’s Austin headquarters to drive home its “no-fee” model, mimicking Vrbo’s own playbook for poking fun at Airbnb.