In 2014, Larissa Manley was a first-year university student in Victoria with just $300 in her bank account. In her search for a way to make cash quickly, she considered selling some of the dresses she’d bought for university balls and high school formals, but didn’t want to part with them. “I thought, why not try renting them?” Manley says.
She claimed the Instagram handle @rentadressau, took some photos and posted them with captions explaining how they were for rent. Eventually, her friends started renting through her and slowly, a viable business grew.
More than a decade later, Rent a Dress has 38,000 Instagram followers and is one of several peer-to-peer rental platforms in Australia that invite users to rent garments and open up their own wardrobes with the promise of easy money.
“We have over 260 users that earn between $50,000 up to $200,000 per year,” says…
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