3.12.2025
The hospitality industry has long been dominated by major hotel chains with access to sophisticated revenue management tools, leaving independent hotels, inns, and B&Bs struggling to optimize their pricing strategies. Enter Bobby Marhamat, CEO of TakeUp, a technology solution provider that’s changing the game by making AI-powered dynamic pricing accessible to independent operators.
With a career spanning over 15 years in SaaS, retail tech, and digital engagement, Marhamat has been at the forefront of helping businesses modernize their operations and maximize revenue. From leadership roles at Revel Systems and Raydiant to now spearheading TakeUp, his focus has remained on one key principle: democratizing technology to…
