4.16.2025
For more than two decades, Brian Reeves has been at the forefront of hotel technology innovation, working tirelessly to help hoteliers compete in an industry long dominated by Online Travel Agencies (OTAs). As the Founder and CEO of Avvio, one of the most successful booking engine and digital marketing companies in hospitality, he led the company to multiple Deloitte Fast 50 tech awards and earned recognition as a finalist for the Ernst & Young Entrepreneur of the Year Award. A widely respected voice on hotel distribution strategy and the psychology of booking behavior, Brian has advised hospitality leaders around the world on how to optimize direct bookings and reclaim guest relationships.
Now, as Founder and CEO of The…


![Mali under pressure as coordinated attacks aim to 'destabilise' state [Interview]](https://images.traveltrade.today/wp-content/uploads/2026/04/Mali-Faces-Coordinated-Attacks-Amidst-Destabilization-Threats.jpg)













