The delivery marketplace controls the ordering experience and customer data, while the hotel generally receives little or no direct revenue even though the guest is making the purchase during a hotel stay. CAMO approaches the same problem differently.
THE NEWS: CAMO Hospitality is proposing a model that lets hotels capture a larger share of revenue and customer data from in‑room food delivery, a market now dominated by third‑party platforms such as DoorDash, Uber Eats and Grubhub.
DETAILS:
The delivery marketplace currently controls the ordering experience and customer data, while hotels receive little or no direct revenue from guests’ room‑service purchases.
Hotel guests have consistently wanted food delivered to their rooms, but ordering and fulfillment have shifted to third‑party services at an increasing number of limited‑service, select‑service and extended‑stay hotels.
Third‑party platforms now handling most in‑room deliveries include DoorDash, Uber Eats and Grubhub.
CAMO Hospitality is betting that hotel owners will want a larger share of the revenue and data generated by these deliveries.
The article was written by Lea Mira, HTN staff writer, on August 18, 2026.
WHY IT MATTERS: Giving hotels control over the ordering process could increase their direct revenue and allow them to retain valuable customer data that are currently captured by third‑party delivery services.
FAQ
What issue is CAMO Hospitality trying to address for hotels?
CAMO Hospitality aims to shift the control of in‑room food ordering back to hotels so they can capture more revenue and retain the customer data that third‑party delivery platforms currently own, addressing the problem of hotels receiving little direct income from such orders.
Which third‑party delivery services dominate hotel room‑service orders according to the article?
The article identifies DoorDash, Uber Eats and Grubhub as the primary third‑party platforms handling in‑room food deliveries at a growing number of limited‑service, select‑service and extended‑stay hotels.
When was the story about CAMO Hospitality published and who authored it?
The piece was published on August 18, 2026 and was written by Lea Mira, a staff writer for HTN.
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