Connecting previous smart hotel visits and personal innovativeness to future visit intentions

Study examines how previous experiences in smart hotels and guests’ openness to innovation impact their likelihood of returning.

Research Corner | A partnership between Macau Business and the Macao University of Tourism (UTM)

The study explored how consumers perceive smart hotel technology amenities as well as their previous experiences in smart hotels, and what is the relationship between these factors and their intentions to visit such hotels in the future. The research specifically analyzed whether previous visits to smart hotels and individual openness to innovation influence this relationship.

To do this, the Technology Acceptance Model (TAM) was applied to examine how perceived usefulness…