3.17.2025
Boutique hotels and bed-and-breakfasts have long faced an uphill battle competing with large hotel chains, which have deep pockets and access to sophisticated revenue management tools. But that’s changing. Independent properties like the Devonfield Inn in Lee, Massachusetts, are now leveraging AI-powered pricing technology once reserved for global hotel brands to boost revenue, optimize pricing, and compete on a whole new level.
Devonfield Inn co-owner Doug Bagnasco had spent years managing pricing manually, relying on intuition and competitor comparisons to set room rates. But after realizing that…
