In this article, Tim examines why technology architecture has become the critical enabler of competitive advantage, identifies key opportunities for value creation, addresses common implementation barriers, and importantly provides a pragmatic pathway for transformation.
Introduction
In today’s challenging economic landscape, hospitality businesses face slowing demand, persistent inflation, and intensifying competition. Traditional responses—cost-cutting and incremental optimisation of existing processes—rarely deliver substantial impact against these headwinds.
This article explores how strategic technology transformation can unlock significant growth opportunities often overlooked by industry leaders. We examine why technology…