Technology is transforming hospitality, but how does innovation blend with genuine service? We ask Christine Lising, Shiji Group’s Director of Solutions Engineering Americas, for her perspective. Exploring the operator-tech divide, unique F&B technology challenges, AI’s real impact, and the future path of hospitality technology evolution.
Takeaways
Empathy in Design: Build tech with operators, understanding workflows and unique F&B needs through empathy.
Cloud & Data Synergy: Cloud platforms enable integration; unified data (PMS, POS, CRM) fuels AI-driven hyper-personalization.
User-Centric Adoption: Ensure user adoption with simple training, intuitive design, and robust vendor support, addressing change management…














