A new and embargoed survey by Hotel Tech Report has peered deep into the digital desires and behaviors of today’s travelers, highlighting insights that promise to guide hospitality leaders. Our latest survey, The State of Hotel Guest Technology 2025, conducted by an independent research firm, paints a vivid picture of the future hotel guests dream of—one where technology elevates the guest experience, maintaining a delicate balance between high-tech and high-touch service.
With responses from 402 recent hotel guests worldwide, the findings (with a margin of error of +/- 4.9% at the 95% confidence level) reveal critical insights into guest preferences and expectations, including a notable trend: nearly half of guests now prefer the…
