SiteMinder’s latest study on hotel booking trends indicates that in 2024, the average revenue per direct booking made on hotel websites is $519. In contrast, bookings made through OTAs (online travel agencies) average $320. This finding highlights that hotels generate more value per booking through their websites than through distribution partners.
Additionally, the revenue from direct bookings has increased by 8.5% compared to 2023 and is 30% higher than the average booking of $380 made through global distribution systems. Furthermore, it is also 15% greater than the average booking of $446 from wholesalers and tour operators, according to SiteMinder.
Travelers often discover that hotels have more options and availability for…
