“In 2025, nearly half of the hotel guests say they prefer to check out using their smartphones, and 58% believe AI can enhance their hotel stay experience. Hotels that fail to meet these digital expectations risk falling behind,” according to Hotel Tech Report.
Improving guest satisfaction is at the top of hoteliers’ priority lists in 2025, but only properties that have the technology in place to track, manage, and respond to guest feedback are in a position to actually move the needle on the guest experience. Operators need the ability to track and manage guest feedback while quickly adjusting their operations to respond to their guest’s needs. They need to be aware of long waits at the front desk, missing amenities, or…
