How to Increase Direct Bookings Through Google’s Hotel Search Platform

Major Online Travel Agencies like Booking.com and Expedia are essential for gaining online visibility in today’s competitive hospitality industry. But, are you losing large chunks of revenue to OTA commission fees?

Being too dependent on OTAs for bookings can quickly start to compromise your hotel’s profitability.

To ensure profitable distribution, independent hotels need to find a balance between their indirect and direct bookings. If more than 70% of your reservations come from OTA websites, it’s probably a good idea to reinforce…