IDeaS Announces Spotlight, a New Demand Intelligence Solution

MINNEAPOLIS, Minnesota—IDeaS announced the launch of IDeaS Spotlight, a demand intelligence solution that allows marketers to generate the right demand at the right time. Spotlight helps both single properties and portfolios identify and act on opportunities for deploying impactful, demand-generating marketing tactics informed by advanced analytics and AI. The solution brings IDeaS’ demand forecast and price sensitivity capabilities together to help hoteliers allocate marketing spend.

In a time of uncertainty, rising marketing expenses, and increasing operational costs, hotel marketers are challenged to act quickly to translate every dollar spent into measurable revenue growth. IDeaS’ forecasting…