By Lea Mira, HTN Staff Writer – 10.17.2024
IHG Hotels & Resorts showcased its interest in innovative guest engagement technologies at SXSW Sydney 2024 with the unveiling of its “Mind Lobby.” This experimental activation utilized eye-tracking technology to analyze travelers’ subconscious reactions to various travel destinations, aiming to reveal their true preferences and combat decision fatigue.
The Mind Lobby experience involved participants viewing a series of images and videos showcasing different travel destinations while their eye…
