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Infor Hospitality Chooses SHR as Preferred CRS Partner.

by Robert Van Pash (Editor)
June 19, 2025
in Hotel Technology
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Infor Hospitality Names SHR as Preferred CRS Partner for Integrated Platform that Improves the Hotel...


6.19.2025

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Infor Hospitality Selects SHR as Preferred CRS Partner to Elevate Guest Experience

Infor Hospitality, a leading provider of cloud-based software solutions for the hotel industry, has announced Strategic Hospitality Resources (SHR) as its preferred Central Reservation System (CRS) partner. This collaboration aims to enhance Infor’s integrated platform, ultimately delivering a superior guest experience through streamlined booking and personalized service.

The partnership integrates SHR’s Windsurfer CRS with Infor Hospitality’s suite of solutions, creating a unified ecosystem for hotels. This integration enables hoteliers to manage inventory, rates, and reservations more efficiently, leading to increased revenue and operational efficiency. By consolidating these critical functions, hotels can gain a holistic view of their business and make data-driven decisions.

A key benefit of this partnership is the improved guest experience. With SHR’s CRS integrated into Infor’s platform, hotels can offer personalized booking experiences, targeted promotions, and seamless communication throughout the guest journey. This focus on personalization allows hotels to cultivate stronger guest relationships and increase loyalty.

This strategic alignment reflects Infor Hospitality’s commitment to providing cutting-edge technology to its clients. By partnering with SHR, known for its innovative CRS solutions and robust technology, Infor aims to empower hotels to thrive in a competitive market. The integration provides hotels with the tools they need to optimize their revenue management strategies, improve operational efficiency, and elevate the guest experience.

The combined platform offers features such as real-time rate management, channel distribution, direct booking engine optimization, and enhanced reporting capabilities. This comprehensive suite of tools allows hotels to adapt quickly to market changes and maximize their revenue potential. Furthermore, the platform’s scalability ensures that it can meet the needs of hotels of all sizes, from independent boutiques to large chains.

Key Points

  • Partner: Infor Hospitality selected SHR as preferred CRS partner.
  • Solution: Integration of SHR’s Windsurfer CRS with Infor Hospitality’s platform.
  • Benefits: Improved guest experience, streamlined booking process, personalized service.
  • Features: Real-time rate management, channel distribution, direct booking engine optimization, enhanced reporting capabilities.
  • Goal: Increase revenue and operational efficiency for hotels.

Read the Complete Article.

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