More than Half of Travelers Abandon the Online Booking Process Due to Poor User Experience |

Technology is playing an increasingly important role in the traveler’s booking journey. The report reveals a significant increase in the use of search engines for initial accommodation research, with 36% of travelers starting their search online, up from 26% in 2024.

By Lea Mira, HTN staff writer – 11.15.2024

The modern traveler is evolving, driven by a complex interplay of factors, including technology, changing priorities, and a desire for more personalized experiences. SiteMinder’s Changing Traveler Report 2025, a comprehensive survey of 12,000 travelers across 14 countries, offers valuable insights into the emerging trends shaping the future of travel and the implications for the hospitality industry, particularly in the realm…

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Tags: hotel-technology

More than Half of Travelers Abandon the Online Booking Process Due to Poor User Experience |

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