RateGain Travel Technologies Limited (RateGain), a global provider of SaaS solutions for travel and hospitality, has announced that it has entered into a definitive agreement to acquire Adara Inc. (Adara) through an asset purchase agreement. The Silicon Valley headquartered global leader in predictive consumer intelligence to enhance its AI-powered DaaS (Data as a Service) and Martech offerings to form the World’s most comprehensive travel-intent and data platform powered by AI.
With digital channels playing a significant role in influencing travel decisions, it is critical for marketers and commercial teams to look at ways to capture intent accurately and target the right audience to increase ROI on their marketing…































