An effective hospitality technology stack should focus on the following seven (7) core areas of the guest journey while delivering a “data process flow” to facilitate the required operational capabilities that aligns with the hospitality provider’s desired guest experience with consideration for future requirements:
Today, we turn our attention to the “Purchasing Experience” stage of the guest journey. Once your guest has decided they want to visit your hotel they want to book their trip quickly and easily. Having a smooth, simple booking experience, including website navigation and payment processes, will give a great first…
