Sarova Hotels Sees Double-Digit Booking Growth Through HotelREZ Niche Marketing Program |

Sarova Hotels has achieved double-digit booking growth in partnership with HotelREZ after joining its niche marketing program.

By promoting Sarova Hotels to targeted segments and to thousands of agencies worldwide, the HotelREZ niche marketing initiative has led to an impressive 11.3% increase in bookings, with a 17.5% improvement in room nights.

Sarova only joined the HotelREZ niche marketing program in June 2024, seeing revenue contribution of +16.3%. The group of independently owned hotels and health…