By Lea Mira, HTN staff writer – 1.6.2024
Serko is expanding into the North American market through its acquisition of Sabre Corporation’s GetThere business travel management solution. The acquisition, which forms part of a long-term strategic partnership between Serko and Sabre, establishes Serko as the second-largest online booking tool provider in North America. It also marks a pivotal step in Serko’s efforts to strengthen its position within the $400 billion corporate travel market, a sector poised for…
