Global hotel technology specialist SHR has joined forces with Saudico Electronic Systems, one of Saudi Arabia’s top Oracle Hospitality providers, to transform customer loyalty programs across the kingdom’s rapidly growing hotel sector.
In Saudi Arabia, hotel loyalty programs are not widely adopted, leading to a reliance on Online Travel Agencies (OTAs) and a scarcity of direct bookings despite high levels of repeat business. Recognizing this gap, Saudi hotels are eager to develop robust loyalty programs to harness and reward guest loyalty, reduce dependency on OTAs, and increase direct bookings.
Recognizing this critical need, Saudico has brought in SHR to provide a suite of advanced software solutions, with a particular focus on…
