SiteMinder Solidifies Largest Hotel Ecosystem, Re-launches Awards Program As Partners Surpass 2000

SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, has announced that its ecosystem has expanded to over 2,150 partners, cementing the ecosystem as the largest within the global hotel industry. SiteMinder’s ecosystem consists of distribution channels, hotel applications, management systems and hotel consultants. The milestone, which provides hoteliers an unrivalled opportunity to compete in today’s dynamic accommodation landscape, is being marked today as the company re-launches its annual partner awards program.

The revamped SiteMinder Partner Awards features four new categories, including ‘Revenue Partner of the Year’, which acknowledges those who have demonstrated exceptional performance in driving business growth for their hotel customers. The new categories complement the longstanding awards of ‘Innovation Partner of the Year’, ‘PMS Partner of the Year’, ‘Expert Partner of the Year’ and ‘App Partner of the Year’. Unique to SiteMinder, each of the eight awards have been designed to recognize the behind-the-scenes hotel experts, service providers and technology companies that power the accommodation industry forward.

“For almost 18 years, SiteMinder has relentlessly cultivated partnerships that not only allow hoteliers to accept bookings and welcome guests, but to thrive, from a best-in-class profitability and operational standpoint,” says Trent Innes, Chief Growth Officer at SiteMinder. “Now with over 2,150 partners—more than any hotel technology provider globally—these awards honour the problem solvers, innovators and tech enablers who often work from the shadows to create success.”

Adds Innes: “Hotels don’t operate in a vacuum; they navigate an increasingly complex environment of fierce competition and unpredictability, making a strong network of partners more important than ever, especially in this new era of travel which demands that hoteliers operate more dynamically. This revamped awards program, fittingly launched on International Hospitality Day, is SiteMinder’s tribute to the businesses that enable the world’s hotels to reach their potential through any business landscape.”

The awards, which are now open to entry, include:

Excellence Awards (decided by a panel of experts)

• Innovation Partner of the Year

• Breakthrough Partner of the Year (New)

• Hotelier’s Choice Partner of the Year (New)

• Revenue Partner of the Year (New)

Performance Awards (based on value metrics from SiteMinder’s official partner program)

Now in its fourth year, entries for the 2024 SiteMinder Partner Awards close in October, with the winners announced in November during WTM London. Visit SiteMinder’s awards hub to learn more about the key dates and how to enter.

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About SiteMinder

SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 115 million reservations worth over US$45 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.