Family-owned Icelandic hospitality company Íslandshótel launched in 1992 when it opened Hotel Reykjavík in the capital with just 30 rooms. Today, with 18 properties and 2,000 rooms, the company is Iceland’s largest hotel chain.
Partnering with the right technology systems for growth is front of mind for Hjörtur Valgeirsson, the group’s chief operations officer. He believes openness to ideas and direct lines of communications are key as new technology solutions flood the hospitality sector.
For example, when Íslandshótel integrated housekeeping and maintenance app Sweeply, the hotel had already been testing it for three months. Once it saw the benefits, it rolled it out across the whole…












