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Fire & Vine’s marketing team has the ability to segment and analyze customer profiles, giving the company a more precise approach to engagement.
One key focus is on Fire & Vine’s private dining business, which accounts for 30-35% of total revenue. These guests differ from the average diner, as most are corporate clients booking events. “It’s a very important segment for us to watch… It’s also a segment that we have to be careful about from a…
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