Hyatt Hotels has unveiled plans to open more than 50 new luxury and lifestyle hotels globally in the next two years.
The increase in luxury travel demand last year has positioned Hyatt to capitalise on this trend, particularly in Europe, which is expected to see a 52.8% increase in existing luxury hotel stock by 2028.
Hyatt, which has 70% of its rooms categorised as luxury and upper upscale, is looking to capitalise on this trend. The company has extended its portfolio by 28 luxury hotels and resorts in the last three years and doubled its luxury room count since 2017.
The lifestyle hotel segment is also thriving, driven by experience-focused offerings that resonate with new generations of travellers. The company has significantly…
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