IHG Hotels & Resorts (IHG) celebrates its golden jubilee in Greater China this year, while also marking its 800-hotel milestone.
The company opened its first property in 1975 in Hong Kong, and this was followed by a rapid expansion throughout the wider region over the next few decades.
From launching the Crowne Plaza Hotels & Resorts brand in 1991 to InterContinental Hotels & Resorts brand in 2000, and first Holiday Inn Express hotel in 2004, IHG has continued to drive growth in the region through different business models and marketing initiatives.
Elie Maalouf, CEO of IHG, said: “I am…
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