ITC Annual Report: Increasing Number of Property Owners Showing Interest in Partnering with ITC Hotels Brand

In the past two years, 25 hotels have been launched under the ITC Hotels brand, with 24 being managed properties, according to the ITC’s 2023-24 annual report. ITC Hotels has continued to grow rapidly in India, leveraging its ‘asset-right’ strategy. It’s one of the fastest-growing hospitality chains in the country, boasting over 130 properties and 12,000 rooms across various distinctive brands. These brands include ‘ITC Hotels’ catering to the luxury market, ‘Mementos’ for the luxury lifestyle segment, ‘Welcomhotel’ for the upscale market, ‘Storii’ for the boutique premium segment, ‘Fortune’ for the mid-market to upscale segment, and ‘WelcomHeritage’ for the leisure and heritage sector.

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