Growing environmentalism among inbound travellers is driving Japan’s hotels to be more sustainable, although greater guest education is needed for real progress.
Panellists at the Hospitality Japan Conference, held in October, said demand for green practices was prompting them to rethink and improve, or face loss of business.

“Inbound tourists are against plastic and don’t want to see PET bottles of water on tables during events. In Japan, our recycling rate of PET bottles is so high that we have not been thinking in the same way,” said Hitoshi Fujisaki, general manager at The Tokyo Station Hotel.















