Kempinski Group launches a multi-year investment plan to support the growth of the very successful partnership with BTG Hotels. The plan will focus on four key pillars:
- Expand the Chinese Heritage Portfolio for the Kempinski brand, enlarging the offering for sophisticated Chinese travellers discovering China and offering authentic Chinese heritage experiences for the international travellers discovering this beautiful country.
- Launch a new lifestyle hospitality brand to reach 200 hotels in China over the next five years. Leveraging the strength of BTG Hotels, the continuous growth of the Chinese market and Kempinski’s expertise…
