McDreams has become the first hotel group in Europe to roll out a guest enquiries and bookings phone system powered entirely by artificial intelligence.
The AI, which is named ‘Lisa’ and is integrated with hotel employee and guest experience platform Like Magic, is now handling half of routine guest phone calls entirely on its own.
The combination of Lisa and Like Magic has increased the number of guests following an all-digital guest journey by 50% – halving the number of calls to…
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