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Marriott Buys Lifestyle Brand citizenM, Sees Net Room Growth Boost

by AIditor In Chief
April 29, 2025
in Hotel
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Key Takeaways

  • Marriott International will pay $355 million for Netherlands-based hotel chain citizenM, which is expected to help lift Marriott’s 2025 net rooms growth.
  • Adding citizenM gives Marriott a chain with 36 open hotels in more than 20 cities around the world.
  • The company said if the transaction closes this year, it sees 2025 net room growth approaching 5%, as compared to its previous outlook of 4% to 5%.

Marriott International (MAR) shares advanced Monday as the hotel operator raised its 2025 net rooms growth outlook after purchasing Netherlands-based hotel chain citizenM for $355 million.

The company said the acquisition “is expected to accelerate Marriott’s global expansion of its select-service and lifestyle lodging…

Read More

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