Value perception is McAlister’s top KPI.
One of Club MCA’s primary goals is to reinvigorate McAlister’s dining rooms as community hubs — a “third space” for gathering and connection. “Surprising guests with small, brand-consistent gestures has resonated deeply with our consumer base,” he added.
Launched in May 2023, Club MCA underwent a beta test in select locations, yielding immediate results: higher satisfaction scores, improved employee experience, and enthusiastic franchisee adoption.
“Club MCA aligns with our service-first culture and delivers on operational excellence. It’s simple to deploy, resonates with guests, and drives frequency,” Freeman noted.
The chainwide rollout mid-year…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
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