Tropical Smoothie Cafe announced that Max Wetzel, a restaurant industry leader with a proven track record driving growth and innovation at some of the most iconic quick service restaurant brands, has been appointed Chief Executive Officer. Wetzel succeeds Charles Watson, who is stepping down after more than 16 years with Tropical Smoothie Cafe, including the past six years as CEO.
Wetzel brings decades of experience successfully growing global brands and highly franchised restaurant businesses. Most recently, Wetzel served as CEO of CKE Restaurants Holdings Inc., parent company of Carl’s Jr. and Hardee’s, overseeing more than 3,700 restaurants across 40 countries and territories. Prior to CKE Restaurants, Mr. Wetzel served as Chief…
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