Paris — March 2026
In short: Paris hotels hit all-time high March ADR and RevPAR in 2026 due to a busy events calendar.
Paris Hotels Set All-Time March ADR and RevPAR Records
March 2026 saw Paris hotels achieve unprecedented performance with an average daily rate (ADR) of $XXXX and revenue per available room (RevPAR) at an all-time high. Occupancy stood at 73.9%, down 1.3% year-over-year. According to CoStar data, the city’s hotels capitalized on a packed events schedule to drive these record figures. This surge marks a significant milestone for the Paris hotel market, highlighting the city’s continued appeal for both business and leisure travelers.
Key Details
- ADR: $XXXX (all-time high)
- RevPAR: Record high
- Occupancy Rate: 73.9% (down 1.3% YoY)
- Events Calendar: Busy schedule boosted performance
What Travel Professionals Should Know
TMCs and hoteliers managing Paris accounts should capitalize on this momentum by optimizing inventory and pricing strategies to capture the heightened demand. The record-setting performance underscores the city’s resilience and attractiveness, suggesting a strategic opportunity to align offerings with the ongoing event calendar.
Read complete article.

































