PIF launches new firm to develop Saudi hospitality brands

Saudi Arabia’s sovereign wealth fund PIF has announced the launch of Adeera, a new hospitality management company that will operate and manage hotels, combining the highest industry standards with timeless authentic Saudi hospitality.

Through Adeera PIF it aims to build new world-class Saudi hotel brands and enhance the capacity of the local sector by launching programmes for training and skills development, in co-operation with international…